Many major record label are owned by global corporations, who do not deal solely in music, and have control over advertising and marketing, which audience see what, and when. for example on sites such as youtube they can determine what adverts are shown to when viewing a particular song.
The music industry is largely based on profit. Record companies invest in artists, and fund the marketing and production stages, therefore in the interest of profit, often have the final say on artistic decisions as well. They can control what the artists produce, which ultimately controls what the audience listen to.
If the audience is not pro-active in finding music, they can then be easily influenced by this specific advertising, and often songs become popular, not through the artists talent, but through TV appearances, ‘plugs’ on the radio or media hype. In short the audience can only listen to material which is produced and available.
This is pretty well expressed but I would like to have seen some reference to theory.
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